About Us

The shop with a nose for it

Sniffo was founded by a beagle. Well, almost. Estella is a beagle from Madrid with over 179,000 monthly views on social media and a very clear philosophy: “you've got to keep the money moving.”

Her human noticed something on their daily walks: most dog gadgets are junk that ends up in a drawer. So they made a rule — nothing gets sold at Sniffo unless Estella actually uses it on her real walks. No exceptions. Her nose is the quality department.

That's why our catalogue is small on purpose: three genuinely useful things instead of three hundred mediocre ones. Every product solves a real problem from the daily life of a dog and their human: walks, car trips, muddy paws.

What we promise

  • 👃 Products tested on real walks in Madrid — by the boss herself
  • 🚚 Tracked shipping on every single order
  • ↩️ 14-day no-questions returns
  • 🐶 Support that answers in your language, fast

“If I approve it with my nose, you can approve it with your wallet.” — Estella 🐾